Influencer Marketing

In today’s world, influencer marketing is a tool that enables your brand to become more recognizable among other marketing channels and helps boost your sales faster. Although the term influencer marketing has only recently started being used by people, this type of marketing had already been used in the past.

For the first time in the 18th century, a man named Wedgewood used the promotion of the King of Great Britain to advertise and sell the medicines he produced. In the following periods, businesses promoted their products to audiences through print ads, radio, and television. With the use of social media channels, the location of the target audience shifted. As people began to spend more time on social media, digital marketing services became essential.

Influencer marketing is a marketing strategy that collaborates with Instagram users who have a large number of followers on social networks. Why is influencer marketing successful?

Because influencers have an audience that trusts and follows them. That’s why influencer marketing is more effective than social media ads in gaining followers and increasing sales. People may not buy your products through a social media ad, but if an influencer recommends or promotes them, people will be more willing to buy those products voluntarily.

Influencers are divided into 4 categories: mega, macro, micro, and nano influencers.

Mega influencers are those who have at least 1 million followers on one of the social media platforms.

Macro influencers are users who have between 40,000 and 1 million followers on at least one of the social networks.

Micro influencers are those who have between 1,000 and 40,000 followers on one of the social media platforms.

Nano influencers have a small follower base in their area of expertise. They also tend to be more selective when it comes to advertising and collaboration.

During influencer marketing, some brands strive to work with mega influencers who have a large following because they aim to reach more people. However, what matters is not reaching more people but reaching the right audience. Therefore, before working with influencers, you should analyze whether their audience aligns with your target audience.