Creating selected advertisement!

Due to the technological advancements and the increasing variety of communication channels, the concept of communication fire emerged over time. Brands aiming to protect their existing customers, increase customer potential, enhance brand recognition, and create a positive position in consumers' minds began to look for the fastest and most effective ways to reach their consumers, who were subjected to the communication fire of advertising. This raised the question of how to create differentiation in advertising. In this article, we will search for the answers to the questions: what is chosen advertising? How is it created? In 2013, during an educational camp, I had the chance to listen to Haluk Sicimoğlu, who explained creativity under the title "Case for Creativity" by discussing Turkey's most legendary advertisements. He started his talk by discussing a job that aimed to break the monotony of the sector within the mission of making a difference. The research began by creating a list of 50 advertisements that everyone remembers. They met with 500 people in Turkey, and people selected the ads they liked from the list of 50. In the end, 20 legendary ads emerged. After that, these 20 selected legendary ads were researched within a certain framework. The following results emerged, which will help you create a difference in advertising:

Sincerity

Impactful Slogan

Courage

Reality

Music

Sensitivity

Although we may not believe in a certain formula for creating ads, we can observe that some emotions have remained unchanged over the years and continue to impact people.