Programming
Since 2015, a new concept has been added to the digital marketing content ideas: Video Programs.
Video programs, as the name suggests, are colorful and attention-grabbing content that ensures the message intended to reach the customer is delivered to the target audience through a short advertisement film highlighted on social media platforms. While this new type of content has its good directions, it also has aspects that put advertisers in a difficult position.
When preparing a video program for a brand, don’t forget that consumers encounter approximately 82 videos daily on Instagram and, if necessary, on Twitter. Nearly 20 of these videos are advertisements... Therefore, you can think of the first 3 seconds of the video as similar to a website design that aims to keep the customer on the site. On average, users who watch the first 7 seconds of a 1-minute video are more likely to watch the entire video.
However, you should keep in mind that with video programs, you are asking customers to dedicate more of their time to you. When preparing a one-minute video program, approaching the project as 60 different pieces of content will help turn this situation to your advantage.
Your video content should be seen as micro-sales that entertain customers and strengthen your brand image, rather than directing them straight to a sale. Even if your message generally appears at the end of the video, it can cause viewers' attention to wander and make them close the video. The video content should be informative and/or entertaining.
Social media specialists recommend that videos shared on Instagram, Twitter, and Facebook should be content that involves the audience in the topic. For example, sincere interviews from old customers or videos that appeal to the emotional aspects of your target audience will positively impact both engagement and your brand image.
